Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the un-paid or “organic” search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Our SEO process includes industry and competitive research, crafting of a strategy recommendations report, implementation of the SEO strategy and tracking, measuring and reporting of the SEO performance.