Brand Collateral is the collection of media used to promote a brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brand’s core values and personality.
These marketing aids are intended to make the sales effort easier and more effective.
Typical collateral materials include:
- business cards
- letterhead & envelopes
- printed & digital brochures & newsletters
- packaging
- point of sale
- direct mail
- display, exhibition stands & graphics, signage
- branded power point, keynote presentations
All of these items and more are designed with a specific objective in mind. They are the tactical material of your brand strategy. The items are often the first impression of your product or service and as we know first impressions are really important.